CLIENT:
Cardinal Health

ASSIGNMENT:
Product Ad

Cross-contamination is a pervasive problem that every hospital is trying to manage. Because patients are frequently moved about during their care, Cardinal Health developed a Disposable ECG Cable and Lead Wire System that provides complete patient-to-monitor protection. Jacobs Creative Group promoted this significant product innovation with a provocative concept that asks the clinical audience to consider just how many bacteria are travelling with and jeopardizing their patients during their hospital stay.

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