CLIENT:
Sirtex

ASSIGNMENT:
Print Ad Series

Using Y–90 radiation to treat metastatic colorectal cancer requires tremendous precision. While competitive treatments aren't adept at balancing the delivery, coverage and "heat" of each dose, Sirtex developed a product that appropriately delivers all three. To convey that SIR–Spheres microspheres provide optimal tumor coverage, Jacobs Creative Group developed a series of ads based on the theme "Just Right.", featuring unexpected visuals that purposely depart from a clinical look to simplify the conversation around buoyancy, density and patient-specific doses of radiation.

Click here to view creative. [+]