CLIENT:
Boston Scientific

ASSIGNMENT:
Animated Web Banner Ads

As they prepared to launch a YouTube channel to create an on-line forum for sharing knowledge and educational opportunities, the Boston Scientific Endoscopy division needed a banner ad to run on professional society websites. With the goal of introducing the concept of this new channel and encouraging clinicians to visit and participate, Jacobs Creative Group created an animated banner ad that made a big impact in a small space and within very limited time with just two words — "Know. What." As the scope and functionality of the channel expanded, a second ad continued to generate interest and excitement by inviting clinicians to "Know. More."

         
    Know. What?    
       
 
  Know. More.  
     

Click on banners to play.