Navilyst Medical, Inc.

Professional Meeting Promotion

With a major sponsorship role at SIR (Society of Interventional Radiology) meetings, Navilyst Medical decided not to lead with the usual product announcements in their marketing materials but instead with a message of collaboration. Jacobs Creative Group developed a concept that focuses on how collaboration fosters idea generation, featuring an unexpected visual of a young boy with a dandelion. The thematic line "Yes SIR, we do" and the url convey a sense of optimism and leadership while creatively leveraging the very recognizable acronym of the Society.