CLIENT:
Boston Scientific

ASSIGNMENT:
Buzz Aldrin Spokesman Promotion

At a recent American Urological Association meeting, Boston Scientific featured Astronaut Buzz Aldrin as a spokesperson for their Prolieve BPH technology. Jacobs Creative Group was retained to develop a cohesive promotional effort encompassing direct mail, a preferred customer handout and a dinner invitation. Our goal was to effectively promote Mr. Aldrin, leveraging his accomplishments and celebrity in a lighter manner while still respecting the seriousness of the product category.

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