Pre-Show Direct Mail

The proper management of CO2 levels in hospitalized patients can literally be a matter of life or death. For busy clinicians responsible for an overload of technological monitoring devices, doing this job accurately can be a challenge. Jacobs Creative Group was asked to create a pre-SGNA (Society for Gastroenterology Nurses and Associates) direct mailer that would be provocatively eye-catching and would remind the nursing audience that to avoid dire consequences, capnography technology is the best way to ensure accuracy of ventilation.