Booth Messaging and Graphic

Appearing at trade meetings where their presence was expected and their products are well-known industry wide, Hologic wanted to redesign their booth graphics to remind clinicians that the company is a visionary in the field of women's health with many new innovations to offer. Jacobs Creative Group crafted the simple but powerful headline "You'll see" and paired it with an arresting visual of an eye, with the iris modified to represent the innovations in cell collection technology that Hologic continues to pioneer.