CLIENT:
Hologic

ASSIGNMENT:
Prematurity Awareness Month
Internal Campaign


The Clinician Diagnostic Solutions group at Hologic recognizes the importance of staying on mission and on message not just with external customers but with internal stakeholders as well. To that end, they retained Jacobs Creative Group to develop a theme in support of Prematurity Awareness Month that would underscore the value of fetal fibronectin testing to determine the risk of premature delivery. With the patient as the focus, the tag line, "Keeping time on their side." was developed, along with visuals designed to prompt an emotional reaction and reinforce the goal of ensuring a healthy delivery for mother and baby.