CLIENT:
Hologic

ASSIGNMENT:
ASC Meeting Promotion

In advance of its impending launch of a new imager designed to increase speed and functionality in cervical screening, Hologic wanted to generate some excitement at the American Society of Cytopathology meeting in Las Vegas. On short notice and within the constraints of the society's rules, Jacobs Creative Group developed a set of three oversized playing cards, used as door drops, that appropriately leveraged Las Vegas kitsch to help build excitement about this new product launch.