CLIENT:
Microline Surgical

ASSIGNMENT:
Patient Education Brochure

With documented success using their ENTceps MiFusion Forceps to perform less traumatic tonsillectomies, Microline Surgical wanted to create a patient-facing brochure that promoted the product within a Q&A format aimed at educating the parental audience. To engage parents in a warm and less overtly clinical manner, Jacobs Creative Group designed a brochure that was sized differently than standard "slim jim" patient literature and that featured engaging lifestyle imagery of healthy children without showing clinicians or examination procedures.