NP Medical

Corporate Website

A subsidiary of then parent company Nypro, NP Medical is a company with a solid reputation in the medical components manufacturing industry. When they developed a new valve platform of needle-free connectors for the infusion therapy space, Jacobs Creative Group was hired to breathe life into their new brand and energy into their corporate personality. To answer that dual challenge, the headline — "This valve will put you on the leading edge. This company will keep you there." — was crafted to link the cutting-edge new product to its impact on the company's leadership position. And the bold graphics represent a new dynamism, in color palette, product photography and typography.