CLIENT:
Olympus Biotech

ASSIGNMENT:
BioVERSE and BioEZE
Product Rebrand


Olympus Biotech was preparing to launch its cancellous bone and demineralized bone matrix products and wanted a fresh new look for the marketing materials for its two products. Jacobs Creative Group began this creative challenge by naming both products — BioVERSE and BioEZE — to emphasize their biologic nature and communicate and differentiate their compelling features. A new visual brand was established, featuring hero shots of the products and establishing a contemporary design approach that is sure to look fresh in its industry space.