Olympus Biotech

Corporate Booth Rebrand

As a division of the multinational Olympus Corporation, Olympus Biotech needed to clarify and promote its position as the premier company in the orthopaedic market with a singular commitment to biologics. Initially launched in their trade show booth, the new messaging and visual identity developed by Jacobs Creative Group touted a "dramatic difference", intentionally elevating the message beyond a product-specific sell to promote the company's premium value chain in the bone regeneration space. The graphics supporting the message are bold and colorful yet contain enough "science" to communicate that biologics aren't just part of what Olympus Biotech does, it's all that they do.