CLIENT:
Augmenix

ASSIGNMENT:
SpaceOAR Product Launch

When radiation therapy is a treatment option for prostate cancer patients, its effectiveness must be weighed against the possibility of collateral toxicity to the rectum. With the development of the SpaceOAR hydrogel spacer, rectum-sparing prostate radiotherapy offers physicians more advanced treatment options and ensures post-procedure quality of life for patients. To introduce this product message, Jacobs Creative Group developed the themes "Move Forward" and "A little space makes a BIG difference" to educate both patients and clinicians about how such a small space can make such a big difference in advancing treatment and protecting lives.

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