CLIENT:
DePuy Synthes

ASSIGNMENT:
ZIPFIX Product Launch

The current standard for median sternotomy closure is wire, but for compromised patients it has significant drawbacks. To answer the need for a more efficient closure method that lowers the incidence of complications, DePuy Synthes introduced ZIPFIX Sternal Closure. To elevate its unique design, Jacobs Creative Group built a promotional campaign around the phrase, "Case Closed", using dramatic photography to highlight the productís simple yet ground-breaking "zip tie" technology.

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